Email marketing for newsletters and flows

What is email marketing?

With email marketing, I connect newsletters, flows and the wider marketing approach. Not every message needs to reach everyone, and not every contact moment calls for the same content. I consider the relationship between what you communicate, whom you want to reach and how a mailing or flow fits into that picture. My aim is an approach that remains understandable and practical.

My experience includes creating and optimising mailings, putting newsletters together and setting up flows. I have also worked with segmentation, personalisation and CRM. I therefore approach email as more than an individual send: it is also part of the relationship between your organisation, your offering and your audience.

What I do in practice

I start with the existing situation. Which newsletters do you send, which flows are already in place and what role does email play within your campaigns? Those questions help us identify where support is needed. I prefer to clarify the assignment before adding new automation. That keeps the underlying communication need in focus, rather than making the solution an end in itself.

• I put newsletters together and optimise mailings.
• I work on email flows and marketing automation.
• I include segmentation and personalisation in the approach.
• I connect email with CRM and other marketing activities.

A mailing also needs a message that suits its recipients. For that part of the work, see my copywriting service. Where email belongs to a wider set of topics and publications, content marketing is relevant too. I consider those connections without turning every question into a larger project than necessary.

Tools and channels

At Sales Marketing Coach, I worked with MailChimp, CanopyDeploy/Clang, Spotler/MailPlus, SalesForceMarketingCloud and Copernica. At Hanzestrohm, my tools included DotDigital and SalesForce Marketing Cloud. For SPULLENVOORKRULLEN.nl, I worked on newsletters and email flows in MailChimp. That experience provides a starting point for discussing your existing environment and the support you are looking for.

I do not automatically recommend a different platform when a system is already in place. First, I want to understand how you use it and where help is needed. Newsletter content, flow logic and the connection with other campaigns deserve attention regardless of the software involved. We therefore agree the specific work around your question rather than around a preferred tool.

Who I work with

I help organisations and webshops looking for email marketing support. That might involve recurring newsletters, existing mailings that need attention or flows within a broader campaign approach. My experience ranges from webshop marketing to retail and marketing communications. I am happy to discuss which part you want to hand over and which activities are already being handled within your organisation.

Experience and examples

Audax — Digital Marketeer interim

At Audax, my responsibilities included email and CRM marketing for AKO, Bruna, ReadShop and BookSpot. This involved marketing automation and setting up flows. I was also involved in A/B testing, segmentation and personalisation. Explore my assignment at Audax.

SPULLENVOORKRULLEN.nl — Online Marketeer freelance

For SPULLENVOORKRULLEN.nl, I put newsletters together and optimised them. I also worked on email flows in MailChimp alongside my other marketing activities for the webshop. Read more about this webshop assignment.

Schaduwdoekplaza — Online Marketeer Ecommerce interim

At Schaduwdoekplaza, I created and optimised mailings to support sales. I worked in a project group using tools including MailChimp and CanopyDeploy / Deployteq. See this experience in my CV.

Frequently asked questions

Can you optimise existing newsletters?

Yes, I have created and optimised newsletters and mailings. I first discuss your current approach and the support you need.

Do you have experience with email flows?

Yes, I worked on email flows in MailChimp at SPULLENVOORKRULLEN.nl. At Audax, setting up flows formed part of my marketing automation work.

Do I need to move to another platform?

Not automatically. I first discuss your existing system, the work and the question before we decide which approach fits.

Looking for support with newsletters or email flows? Get in touch to discuss your current approach and where I could help.