Digital CV
Work experience

As a self-employed contractor I provide PPC/SEA consultancy and hands-on campaign optimisation in Google Ads and Microsoft Ads for clients of the Mindshare label, including Nederlandse Spoorwegen, Burger King, Rabobank AMC, Freo and Danone.
As a self-employed contractor, I provide PPC/SEA consultancy and hands-on campaign optimisation in Google Ads and Microsoft Ads for several clients of WPP Media's Mindshare label.
I work for the following clients:
- Nederlandse Spoorwegen
- Burger King
- Rabobank AMC
- Freo
- Danone

In addition to the many interim assignments described as separate roles on this page, I have also done a lot of freelance work over the years: often a few hours per week or per month, sometimes for the same client for more than three years. Those clients are listed under 'Helped over the years'. Below I highlight a few of these freelance assignments.
For this network I automate administrative processes and connect data into real-time insights using APIs, scripts and spreadsheets. The highlight is the gamified 'Succesmeter' for 140+ members, since 2026 bundled with invoice uploads in the 'Mijn SMG' app built with Lovable.
For this network I optimize and streamline processes, so the finance team spends far less time on repetitive work. I automated administrative calculations and made them much less error-prone, and connected scattered data points into real-time insights for management, finance and the members themselves. I built this with API integrations, trigger-based scripts (JS) and user-friendly, fault-tolerant spreadsheets, drawing on my programming background, my passion for data and my expertise in AI and prompt writing.
The highlight is the 'Succesmeter' (Success Meter): a gamified dashboard with badges that helps the 140+ SMG members track their performance, motivate themselves and grow within the network. It shows revenue, hours and fees, plus training, mentorship and network events.
Since 2026 I have been bringing it all together in 'Mijn SMG' (My SMG), an app I develop with Lovable that puts invoice uploads and the Succesmeter in one place, built on the data structures I set up in the years before. Hourly rates and referrers are remembered, AI extracts the hours and rate from the uploaded invoice, and events, a member directory and documents are part of it too.
Milestones:
- Dec '23: Historical data consolidated, new data collection streamlined
- Mar/May '24: 'Succesmeter' demo live for management + finance dashboard live
- Jun/Jul '24: Renewed hours-input system and 'Succesmeter' live for members
- Nov '24: Hours-input system consolidated with invoice upload system
- Jan '26: Data collection further automated and less error-prone
- Mar '26: G Suite phased out (cost savings in data collection)
- Aug '26: 'Mijn SMG' demo live for management
- Oct '26: 'Mijn SMG' live for members
SMG offers marketing freelancers a platform to collaborate, share knowledge and find assignments. Members pay a monthly fee and a percentage of every hour worked, which builds up a training budget among other things.
For this platform for train enthusiasts I set up Google Ads search campaigns for markets such as the Netherlands, Germany, the US and Australia, implemented conversion tracking via Google Tag Manager and GA4 and carried out SEO optimisations.
For this platform for train enthusiasts I set up various Google Ads search campaigns for different markets, such as the Netherlands, Belgium, Germany, Austria, the US, the UK, Australia, New Zealand and Canada. Beforehand, I set up conversion tracking and goals correctly using Google Tag Manager and implemented GA4. In addition, I mapped out various SEO opportunities and implemented optimisations, and advised in the field of content and video advertising. A large report that I delivered on request answered the question of where most potential train enthusiasts can be found worldwide. In it, I broke down the online behaviour of different categories of train enthusiasts per channel and source.
For 24Trains.tv I made frequent use of Google Ads, Google Analytics, Google Tag Manager, Google Trends, Facebook, Reddit and various SEO tools.
As team lead I headed up SEA, SEO, CRO, social media and email marketing, working closely with two in-house staff and managing other freelance marketers. I built the Google Ads and Bing Ads campaigns from scratch and devised flows and plans for email marketing.
As team lead, I took the lead in SEA, SEO, CRO, social media marketing and email marketing. I worked closely with two internal (marketing) employees of Veerman Juwelen, continuously providing them with new ideas and keeping them in the loop. To get a lot done in a short time, I also brought in other freelance marketers, whom I managed as well.
At the start, I set up the Google Ads and Bing Ads campaigns from scratch, and I monitored and adjusted them on a monthly basis. In addition, I continuously brought forward new SEO focus points, based on analyses I carried out to discover new opportunities. SEO optimisations took place on the technical side as well as in the areas of content and link building. Email marketing was still in its infancy; for this I devised various flows and plans.
On a freelance basis I took lead marketing to the next level through Google Ads, Facebook and LinkedIn, plus CRO advice. In the first two months the number of leads tripled and almost quadrupled, against a goal of doubling it.
On a freelance basis, I took lead marketing to the next level through the use and optimisation of Google Ads, Facebook and LinkedIn, and by drawing up CRO advice. In the first two months the number of leads tripled and almost quadrupled, while the goal was to double it. I worked a lot with HubSpot, Google Ads, Google Analytics, Facebook and LinkedIn.

As SEO/SEA Consultant I develop and implement a shared search strategy for the 'Archipel' of collaborating Parkinson platforms, so the sites reinforce rather than compete with each other. I also execute SEO priorities and set up Google Ad Grants and the Meta campaigns.
As SEO/SEA Consultant for Stichting Parkinson.nl, I am responsible for developing and implementing a shared search strategy within a complex ecosystem of collaborating platforms, known as the 'Archipel'. It includes Parkinson.nl, ParkinsonNederland.nl, Parkinson Vereniging, ParkinsonNet and Dutch Parkinson Scientists. In this role I make sure the various websites reinforce each other instead of competing, so that their combined online visibility and impact grow and users reach the right information and support faster. This lays a solid foundation for the growth of Parkinson.nl as the central information and community hub, and contributes to a more efficient and effective use of marketing resources across the entire Archipel.
Alongside the strategy, I also do the hands-on work. For Parkinson.nl I ran a broad SEO analysis covering technology, content and search performance, and turned it into a priority list that I work through together with the web team: making the most important pages easier to find, cleaning up the site and bringing back pages that had disappeared from Google. I also monitor search performance continuously, and I mapped out which search themes each Archipel partner ranks strongly for, as the basis for dividing the work between them. On the advertising side I cleared the way for Google Ad Grants and set up the Meta campaigns, for which I also produced content and edited videos. Over time I have optimized the advertising accounts for performance.
Tools I use in this assignment: Google Search Console, Google Ads and Google Ad Grants (via Google for Nonprofits), Meta Ads Manager, Adobe Premiere Pro, Canva, Matomo, PageSpeed Insights, Chrome UX Report, JSON-LD/structured data, UTM tracking and AI tooling for analysis and reporting.

As Data Specialist I built a single overarching editorial dashboard for all Hearst magazines, with a magazine filter and dynamic branding per brand. I documented my approach and next steps extensively for my successor.
As a Data Specialist, I built a single overarching editorial dashboard for Hearst Netherlands covering all Hearst magazines combined (Quest, Quote, National Geographic, JAN Magazine, Harper's BAZAAR, Cosmopolitan, ELLE). It replaces the individual dashboards (one per magazine), which were less efficient to maintain. I gave the new dashboard a magazine filter and dynamic per-brand branding, with the logo, colour bar and menu adapting to the selected brand. I documented my approach and the next steps extensively for handover. I also contributed to migrating a membership and publication report from a legacy CMS to Data Studio.
Tools I frequently used in this role: Data Studio, GA4, BigQuery, Google Sheets, Excel/CSV, Loop, Claude Code.

Combining the roles of team lead and online advertising specialist, I strategically managed campaigns and hands-on optimized Google Ads and Meta Ads results for Dutch and American clients. I also built funnels, set up A/B tests and maintained client relationships.
At Manify Agency, I combined the responsibilities of a team lead and an online advertising specialist. I was responsible for strategically managing advertising campaigns and hands-on optimizing the results of Google Ads and Meta Ads for various clients. This included working with Dutch companies such as Alpha Haarkliniek, Spark by PK, Today Development, Helza Hobbyzaden and T For All, as well as American companies like Western Mixer and Western Landscape Supply. My responsibilities encompassed developing and executing advertising strategies, setting up A/B tests, building funnels, managing budgets, and implementing data-driven improvements. Additionally, I was in charge of establishing and maintaining strong client relationships by leading kick-off meetings with new clients, regularly initiating contact, responding to inquiries in a timely manner, and advising clients on strategic improvements (including CRO and content optimization).
For Manify Agency, I primarily used tools such as Google Ads, Shopify, Meta Ads, Google Tag Manager, Google Analytics, Google Merchant Center, and Google Search Console.

I optimised the SEA accounts, documented a previously undocumented way of working and handed everything over cleanly to the in-house team. Clients ranged from vocational colleges and a zoo to a public transport operator, a hotel chain and a writing instruments brand.
Optimising SEA accounts, documenting an undocumented way of working, and handing the whole thing over cleanly to the in-house team. Below is a description of the SEA clients I worked with, by sector.
Education
- Large vocational institution (MBO) with multiple colleges and an adult education branch: student recruitment per programme cluster, with open-day and enrolment campaigns timed around intake peaks.
- Second large MBO institution in the Randstad: recruitment per programme level, including career-changers and adult education.
- National vocational institution in the "green" domain: campaigns for food, nature and living environment programmes.
- International private school: English-language SEA aimed at expat parents, open days and enrolments.
Labour market & employer branding
- Large technical services provider: recruitment for installation and maintenance trades in a markedly tight labour market.
- Sector-wide labour market platform for a port region: intake campaigns for logistics and technical roles.
Leisure, ticketing & hospitality
- Dutch zoo: ticket sales with strong seasonal and weather dependency, campaigns around holiday peaks and packages.
- Ice rink and events venue: ticket and event campaigns with a sharply defined winter season.
- Dutch hotel and conference chain: direct bookings and corporate venue hire, competing with OTA pressure on the same keywords.
Mobility
- Regional public transport operator plus its traveller platform: season tickets, day passes and attracting new riders.
- Large municipality: mobility campaign for Park & Ride locations, aimed at commuters and city visitors.
Retail & B2B
- International writing instruments brand: brand and product campaigns for retail and e-commerce, peaking around back-to-school and the holidays.
- International vegetable seed breeder: multilingual B2B campaigns aimed at growers and horticulture professionals.

I was responsible for SEA, SEO and GEO in a coordinating and partly hands-on role, defined the 2025 and 2026 annual strategies and challenged the agencies Springbok and Wavemaker. I set up a Channable feed and Microsoft Ads and onboarded Publicis Groupe as the new agency.
At ALDI, I was responsible for SEA, SEO, and GEO in both a coordinating and partly operational role. I worked closely with Springbok (SEO) and Wavemaker (SEA), continuously challenging both agencies on performance and efficient budget allocation. I laid the foundation by defining the SEO and SEA annual strategies for 2025 and 2026. The focus then shifted to execution and innovation: I set up an API feed via Channable for dynamic search and display ads, implemented Microsoft Ads as a growth channel, and initiated the implementation of a GEO strategy to respond to AI-driven search behavior. On the SEO side, I enriched the website with additional content, resulting in higher average rankings, while using AI to develop and optimize SEO copy at scale. In terms of automation, I ensured that SEA and social campaigns were managed more dynamically through feeds and automation rules. I also supported several other departments with automation, accelerating processes and reducing manual work. In addition, I was responsible for Google My Business and the internal search engine of the ALDI website (Algolia), and I was involved in several social and display activities. During my final months, I onboarded Publicis Groupe as a new agency (SEA, display, social, and DOOH), trained their internal SEA team as part of the transition, and developed the strategic roadmap for 2026.
Frequently used tools: Google Ads, Microsoft Ads, Channable, Smartly, Google Search Console, Bing Webmaster Tools, Adobe Analytics, Algolia, Conductor, Ahrefs, Semrush, Google My Business, Uberall, Excel, ChatGPT, Gemini, Claude, and n8n.

As an online marketer I planned, analyzed and optimized Google Ads and Meta Ads campaigns for clients such as Industrieel Klimmen, Martens Fashion Group and Otazu. I also developed data-driven online strategies and funnel strategies focused on conversion optimization.
For Clever Strategy, I worked as an online marketer, planning, executing, analyzing, and optimizing digital marketing campaigns for various clients. My role involved developing and implementing data-driven online strategies focused on growth and visibility. I was responsible for managing campaigns for clients such as Industrieel Klimmen, Martens Fashion Group (including NYDJ, Ilse Jacobsen, ZRS), Otazu, Vrijmetselarij, Compagnon, Logicall, Depend, and Deen Recruitment. My responsibilities mainly included setting up, analyzing, and optimizing campaigns through Google Ads and Meta Ads, where I took the lead in close collaboration with internal and external stakeholders to align campaigns and content with specific client needs. I also developed funnel strategies for various channels and target audiences, with a focus on conversion optimization.
During this assignment, I worked with tools such as Google Ads (Search, Display, Shopping, and PMax), Microsoft Ads, Channable, Google Merchant Center, Google Analytics, Looker Studio, and Google Tag Manager.

Within the Brand Media Team I was responsible for international owned media planning, publishing and boosting of social content, with brand consideration as the main KPI. I set up a Channel Strategy Project with an editorial board, covering eight European markets.
At Vattenfall Group, I was responsible for international owned media planning, publication, and boosting of social media content within the Brand Media Team. My focus was on optimizing campaigns with brand consideration as the main KPI. To ensure effective digital campaigns, I worked closely with local agencies. One of my primary responsibilities was setting up a Channel Strategy Project. This project focused on developing channel-specific strategies for both the corporate website and social media, with the goal of providing clarity and avoiding overlap and inconsistency. I developed long-term content plans and optimized the use of tools for greater efficiency. A key component was the establishment of an editorial board to ensure consistent content strategies and to set governance and access limits for different channels. I carried out this work for the markets of Denmark, Germany, Finland, France, the Netherlands, Norway, the United Kingdom, and Sweden.
In this role, I frequently used Semrush, Google Analytics, HootSuite, Facebook, Instagram, and X.

For this elderly care company I developed the plan for rebranding Korian Nederland and its five labels into one brand, including migrating six websites into one with a strong SEO focus. I also set up tracking and dashboards and directed two advertising agencies.
For this company in the elderly care sector, I was responsible for planning, executing, analyzing, and optimizing various online marketing activities. My main focus was developing a comprehensive plan for the rebranding and relabeling of Korian Nederland and its five labels (Dores Herstelzorg, Stepping Stones, Het Gouden Hart, Rosorum, and Hestia Zorg) into one new brand. This project involved migrating (and redirecting) six websites into one new site, for which I devised the steps with a strong focus on SEO, content, and website development. Additionally, I reviewed the entire marketing strategy with the goal of increasing engagement and online visibility. I also took the initiative in activities related to data (correctly setting up tracking/tagging of goals and creating dashboards) and advertising (Google Ads and LinkedIn). In these areas, I challenged and directed two advertising agencies, one of which I had personally brought in-house. During my time at Korian Nederland, I worked closely with various departments within the organization and reported directly to the Manager of Marketing and Communication.
For Korian, I frequently used tools such as Google Ads, Meta Ads, Google Analytics, LinkedIn Ads, Google Tag Manager, Looker Studio, Google Search Console, Semrush, WordPress, and Wisepops.

As a Digital Marketer I optimized search ads, social ads and affiliate marketing to drive subscriber acquisition for brands such as De Telegraaf and Noordhollands Dagblad. In an agile scrum team I challenged the agencies Springbok and OMG and optimized internal campaigns.
In my role as a Digital Marketer, I focused on optimizing search engine ads, social ads and affiliate marketing performance to drive subscriber acquisition for Mediahuis, one of the Netherlands' leading media conglomerates. I did so for their following newspaper and magazine brands: De Telegraaf, Noordhollands Dagblad, Leidsch Dagblad, De Gooi- en Eemlander, IJmuider Courant, Haarlems Dagblad, VROUW, Autovisie and Privé. Within an agile team, I worked closely with internal colleagues using the scrum methodology. I also challenged the agencies Springbok and OMG, with the aim of scoring better on the KPIs. I also explored new channels by integrating them into our strategy where beneficial. Furthermore, I played a vital role in optimizing internal campaigns on the De Telegraaf website and app, which were strategically designed to inspire website visitors to become subscribers. My approach involved making budget-wise decisions, managing budgets proficiently and thinking outside-the-box.
For Mediahuis I have utilized multiple tools and software such as Google Ads, Meta Ads (Facebook and Instagram), Google Analytics, Looker Studio, LinkedIn Ads, X (formerly known as Twitter) Ads, Reddit Ads, GetSiteControl and Auth0.

In this global role I delivered marketing intelligence through Looker Studio dashboards for a website spanning 44 countries and 24 languages, plus SEO. I led the transition from Universal Analytics to GA4 (about 200 tags) and helped implement a global OneTrust cookie solution.
In this global position I was responsible for facilitating customer and competitor insights, for e-commerce and marketplace intelligence, for social media engagement tracking and for providing CMP insights. Ansell's most important and powerful digital asset is their global website, spread across 44 countries and 24 languages. I ensured continuous marketing intelligence data collection for Ansell globally across their three different business units, through integrated, easy-to-use, and always-ready-to-use Looker Studio dashboards. Additionally, on the SEO side, I was responsible for full-scope site architecture improvements, on-page content enrichment and performance monitoring for the search engines. During my time at Ansell, I took the lead in preparing for the final transition from Universal Analytics to GA4. Creating similar GA4 tags for the already existing UA tags (about 200) was a major focus. I also co-created a plan on data warehousing for the second half of 2023, which was needed in the context of the GA4 transition. I was also very involved in implementing a global cookie solution in collaboration with the agency BluPrintX through the use of OneTrust, which made Ansell's websites GDPR compliant and now also meet US equivalent standards.
For Ansell I have worked a lot with SQL and with tools such as Google Tag Manager, Google Data / Looker Studio, SuperMetrics, Google Analytics, Semrush, Meta for Business, LinkedIn Ads, Google Ads, OneTrust, Google Marketing Platform, Marketo, Hotjar, Google Search Console and Welcome Software.

As an advertising specialist I worked for Fellowmind, Philips and ASML, spending three-quarters of my time on ASML: global Google Ads for brand awareness and engineering recruitment. For Fellowmind I hit the targets of a three-month SEA and LinkedIn lead generation campaign.
For the agency Valtech I worked as an advertising specialist in an international environment for three of their clients: Fellowmind, Philips and ASML. I spent three-quarters of my time on ASML, for which I helped build brand awareness and recruit the best employees in engineering through global Google Ads efforts. The aim was to eventually grow from 17,000 to 30,000 workers. From Valtech, together with two colleagues, I was responsible for all paid Google channels of ASML: Search, Display, Video and Discovery. I also worked a lot with the agency Merkle, who provided the creatives and social media ads. Daily activities I initiated were setting up experiments, excluding irrelevant search terms, and pausing underperforming audiences, locations, and keywords. In addition, I initiated new ads and bidding strategies and was responsible for part of the media planning and budgeting. In addition, I frequently reported to the marketing representatives of ASML through recurring meetings. I did similar work for Philips and Fellowmind, the latter of which I also took on LinkedIn advertising in addition to SEA. The goal there was lead generation by means of a three-month campaign for which I, as the person ultimately responsible, successfully achieved the pre-defined targets.
For my work I made frequent use of the following tools: Adobe Analytics, Google Ads, LinkedIn Ads, Google Data / Looker Studio and Jira.

As interim marketing manager for SEM, analytics and data I brought the Google Analytics data of 300+ clinic websites into a new Looker Studio environment, including tagging and cross-domain tracking. I also optimized many Google Ads accounts and added GA4 properties alongside UA.
Worked as a marketing manager in the field of SEM, analytics and data on an interim basis. I did this for the more than 300 clinics that are affiliated with IVC Evidensia, but also for the other business units, such as Evidensia Dierenziekenhuizen, Dierenuitvaartzorg Nederland, Petlook, Dier En Zorg Gids and Dier en Zorg Plan. I initiated and strategically led various projects, to which I also contributed hands-on. The main activity involved getting insight into the Google Analytics data of 300+ websites in a clear way in a new Looker Studio environment, for which I tagged a lot of websites correctly. I was also responsible for setting up cross-domain tracking in conjunction with internal booking systems for the veterinary clinics and hospitals. I also optimized a lot of Google Ads accounts, and made Google Analytics accounts future-proof by placing GA4 properties next to the UA properties. For all this, I regularly worked with various agencies and with the internal marketing team.
I have utilized multiple tools and software such as Google Tag Manager, Google Analytics, Google Data Studio / Looker Studio, Google Ads, Semrush, Ahrefs, Google Search Console, Max Locations and Google My Business.

On behalf of Reprise Digital I fulfilled a managerial role as freelance SEA specialist, focused on automating Google Ads reporting, large-scale tests and RSA automation through bGenius, across six European markets and sub-brands such as Landal Campings and Hof van Saksen.
At Landal GreenParks, I fulfilled a managerial role on behalf of Reprise Digital as a freelance SEA specialist. Major focus was on reporting automation of Google Ads results and I also carried out a number of large-scale tests. In addition, I did a lot of automation for RSA optimisation through bGenius. I worked for the Dutch, Belgian, German, French, Austrian and Danish markets, where Landal GreenParks operates, among others. I also worked for a number of sub-brands of Landal, such as Landal Campings, Landal Ski Life and Hof van Saksen.
During my work, I made extensive use of tools such as Google Ads, Excel, Tableau, bGenius, Google Search Console and Google Tag Manager.

For the Milieu Service Group labels I advised on and optimised SEA and social advertising, reviewed budget allocation and went all-in on RSAs. The social funnel I built from scratch generated four times as many leads in its first month as the previous Facebook ads.
In the field of SEA and social advertising, I advised and made optimisations for the labels Milieu Service Nederland, Paridon, Puincontainershop.nl and Bedrijfsafval.nl (all falling under Milieu Service Group). For instance, I achieved an increase in the number of leads by reviewing the allocation of budgets for the Facebook, Instagram, LinkedIn, Google Ads and Microsoft Ads campaigns, among others. I also made the search campaigns 'future proof' by going all-in on RSAs and providing them with relevant input. In the field of social ads, I initiated the construction of a funnel strategy, which I also built from scratch. Among other things, I produced the content for this, in the form of images and videos, myself. In the first month of going live, my funnel generated four times as many leads as all Facebook ads had achieved on average before, with the same total budget. Through optimisations, I improved this in the following months. Besides this, I also mapped some CRO improvements, which were effectively used for a new, replacement website of Milieu Service Nederland.
During this assignment, I used the following tools: Google Ads, Google Analytics, Meta Ads, Adobe Photoshop, Adobe Illustrator & Conversation24.

As interim marketing project manager I was responsible for all paid digital channels, email and CRM marketing for AKO, Bruna, ReadShop and BookSpot, building reach and awareness in the Netherlands and Belgium, including omnichannel targeting and marketing automation.
As interim marketing project manager, I was responsible for all paid digital channels (social, search, display and DOOH), email and CRM marketing for all four Audax retail labels: AKO, Bruna, ReadShop and BookSpot. Here I had a leading role in which I interacted a lot with various agencies, commercial relationships and with others in Audax's marketing and e-commerce team. I was primarily responsible for creating reach and awareness to put the labels better on the map in the Netherlands and Belgium. I also provided the social content to match the retail campaigns, kept a close eye on whether the paid media were generating the desired conversions and traffic and developed omnichannel targeting strategies with the aim of further expanding the labels' fan base. This involved a lot of marketing automation and setting up flows. Besides increasing awareness of the Audax retail brands, my work also included the objectives of Audax's commercial relationships, such as those of Apple, the Staatsloterij, SumUp, Hallmark and HP.
I have been extensively involved in advertising, analytics, A/B testing, segmentation, personalisation and CRM, working with tools such as Sage + Archer, Facebook Business Manager, Google Ads, Google Analytics, Clang / Deployteq, TradeTracker, Slack, Trello and OnlyPult.

As an interim I analyzed, optimized and coordinated all of Montblanc's Google Ads and Bing accounts, with an advertising budget of €500,000 to €600,000 per month and agencies across 70+ countries. In the final three months I built Looker Studio dashboards, working deep in SQL.
As an interim I analyzed, optimized and coordinated all Google Ads and Bing accounts of Montblanc and I was responsible for an advertising budget of €500,000 to €600,000 per month. In addition, I challenged the various agencies that Montblanc worked with in the more than 70 countries where the luxury brand is active. In the last 3 months I was mainly involved in building and optimising Google Data / Looker Studio dashboards, for which I worked deep in SQL. I worked for all markets where Montblanc operates: from South America, to Europe, Australia and Asia.
Montblanc is a luxury goods company specializing in writing instruments, watches and accessories. Montblanc has more than 2500 boutiques worldwide.

As a performance marketer I owned the SEA, SEO and social media strategy to enable revenue growth, internationalization and rapid scaling of this SaaS solution. I ran weekly account checks and keyword analyses aimed at more leads and delivered a competitor document.
I was brought in as an interim to enable revenue growth, internationalization and rapid scaling of the SaaS solution ChannelEngine. As a performance marketer I was the owner of the SEA, SEO, and social media strategy. I reported to and communicated with internal stakeholders on a weekly basis, as well as challenging the agencies ChannelEngine works with. I gained insights by identifying relevant trends and making proactive recommendations for organic performance, algorithm changes and other competitive activities, which I presented in a comprehensive competitor document. I checked the Google Ads and social media accounts weekly and I did various deep dives and keyword analyses with the aim of increasing the number of leads. I also prepared a guide on paid advertising to provide insight into ChannelEngine’s advertising campaigns for new employees. I also created analysis documents to create an up-to-date understanding of the SEO state in the areas of technical SEO, on-page / content optimization, inbound linking and authority development.
Worked with tools, sites and programs such as Google Ads, Google Analytics, Facebook, LinkedIn, Screaming Frog, PageSpeed Insights, Übersuggest, Semrush, Slack and Wikibusiness.

Ahead of the rebranding of Lampiris to TotalEnergies I mapped and clustered the content for the new TotalEnergies.be website on behalf of Duke & Grace, advising on merging, rewriting and redirecting pages. For the new Belgian Google Ads account I wrote an advisory report.
In preparation for the rebranding of the Belgian 'Lampiris' to 'TotalEnergies', I was commissioned by Duke & Grace to map the content for the then not yet existing website www.TotalEnergies.be (went live in February 2022) and also advised in the field of SEA. I did the content mapping based on a Google Analytics crawl of the already existing (old) web pages and blogs of www.Lampiris.be, an already drawn up sitemap for the new website, and an extensive keyword research (including figures regarding search volume potential) that had already been carried out by Duke & Grace. When mapping the content, I mapped and clustered existing content based on content, performance, and potential. I also gave advice regarding merging, rewriting and redirecting pages and also for writing new pages for content gaps I identified. For the new Belgian Google Ads account of TotalEnergies, I made an advisory report regarding the set-up, where I also learned lessons from the old Lampiris account that I had access to. This advice consisted of findings and tips at the account, campaign and advertising level. I provided insights and output in English, as I was in an international business environment.

I assisted in setting up and improving login initiatives so DPG can build profiles of real users across all its brands. I worked with APIs and feeds, set up widgets such as the ReisWijzer, PrikWijzer and BoosterWijzer and carried out some editorial tasks.
Assisted in setting up, fine-tuning and improving initiatives that require users to log in. DPG can build up profiles of real users across all its brands. I used APIs, implemented feeds and set up widgets like the ReisWijzer, PrikWijzer and BoosterWijzer. In addition, I have carried out some editorial tasks. All this with the main goal of achieving more logins on the DPG Media sites, so that users are better tracked and the advertising relevance is optimized.
DPG Media is the largest media house in the Netherlands. For decades, its media have reached millions of Dutch households every day. With brands that offer both readers and advertisers a wonderful platform, such as the AD, AutoWeek, BN DeStem, Donald Duck, De Gelderlander, Trouw, Independer, Libelle, Margriet, Nationale Vacaturebank, NU.nl, de Ondernemer, Het Parool, Reclamefolder.nl, Startpagina, De Stentor, Story, Tweakers, Veronica Superguide, de Volkskrant and vtwonen/vtdéco.

For subsidiary Hemmink I took charge of on- and offline marketing and communication projects: brand building, marketing strategy advice and content I created myself (visual, audio and text). I also advised and actively contributed on SEO, SEA and email marketing.
I took responsibility for the development and execution of on- and offline marketing and communication projects and campaigns for Hemmink, a subsidiary. For Hemmink, I developed various activities for brand building, provided advice on sales and product development related to marketing communications, and shared recommendations regarding the creation of the marketing strategy for Hemmink’s business units. Additionally, I personally created content: visual, audio, and textual. I also provided advice and actively contributed in the areas of SEO, SEA, and email marketing.
Worked frequently with tools, sites and programs such as Asana, DotDigital, SalesForce Marketing Cloud, WordPress, Adobe Photoshop, Typeform, Google Ads, Facebook, LinkedIn, SoundCloud and PineCast.

I managed Google Ads and social media campaigns for companies including Schiphol Travel International, Bizzomate, Stichting Metakids, Fetch Mobility and FNV Horecabond.
Managed Google Ads and social media campaigns for the following companies:
Schiphol Travel International, Bizzomate, Meet in Netherlands, Stichting Metakids, TFH Holland Group, 123kast.nl, Avola, Fetch Mobility, Stichting Kiem, Fetch Car Sharing, TopMondzorg and FNV Horecabond.

On a freelance basis I analysed and optimised Google Ads accounts for brands such as Estée Lauder, Clinique, M.A.C., Jo Malone, KPN, Intergamma/GAMMA Belgium and Karwei.
On a freelance basis, I analysed and optimised Google Ads accounts for Darphin, Origins, Clinique, ELCE, Estée Lauder, M.A.C., KPN, Intergamma/ GAMMA Belgium, Karwei, Megagrouptrade, Bevo, Bosta, Jo Malone, Aveda, Bobbi Brown, La Mer and Smashbox.

As an interim marketer I worked on display, social, SEO, SEA, LinkedIn and Facebook advertising for Computrain, Opleidingen.nl and Concept. For Computrain I reduced ad spend and increased ROAS and quality score; for Concept Uitgeefgroep I wrote a marketing plan.
As an interim marketer I worked on display, social, SEO, SEA, LinkedIn and Facebook advertising for the labels Computrain, Opleidingen.nl and Concept.
For Computrain:
- Ad spend reduced;
- ROAS increased;
- Significantly increased the quality score of the ads;
- Implemented affiliate marketing with TradeDoubler;
- Made templates for social media posts.
For Opleidingen.nl:
- Deep-dived into the data to discover new opportunities in advertisements;
- Based on the data, increased the quality of the advertisements;
- Increased the ROAS of the advertisements;
- Mapped out SEO optimization possibilities.
For Concept Uitgeefgroep:
- Analyzed the opportunities in the field of Online Marketing that Concept Uitgeefgroep should focus on, and based on this I wrote a marketing plan to better sell the products to the target group.

I worked for various clients across advertising (Google Ads, Bing Ads, Shopping, Facebook and Instagram), analytics, marketplace feeds, email marketing, SEO, affiliate, design, video and webshop management, for the same clients as on payroll at Sales Marketing Coach.
I worked for various clients, and did the following activities:
- Advertising (Google Ads, Bing Ads, Google Shopping, Facebook & Instagram);
- Analytics (Google Analytics, Google Tag Manager & Google Data / Looker Studio);
- Marketplaces aggregation (Channable, EffectConnect & ChannelEngine);
- E-mail marketing (MailChimp, CanopyDeploy / Deployteq, Spotler / MailPlus, SalesForceMarketingCloud & Copernica);
- Search engine optimization (Verbolia, Google Search Console);
- Affiliate marketing (Daisycon);
- Design (Adobe Photoshop, Adobe Illustrator & Adobe InDesign);
- Video creation (Sony Vegas & Adobe Premiere Pro);
- Website & webshop management (WordPress, WooCommerce & PrestaShop);
- Blogwriting.
I worked in this freelance position for the same clients as in the payroll position at Sales Marketing Coach listed below.
On payroll I optimised Google Ads accounts for clients such as Teeuwissen Rioolreiniging, ERIKS, Packlinq and Schaduwdoekplaza, with the same tooling as in my freelance role here. I also helped create content for and co-organize SalesMarketingGroup events.
Clients for whom I optimised Google Ads accounts: Teeuwissen Rioolreiniging, LightBrands, BagsXL, House of Brands, Packlinq, NBC Congrescentrum, ERIKS, Siroopwafelfabriek, Experience Events, Schaduwdoekplaza, Nieuwenhuis, Equalizer, Spullenvoorkrullen.nl, BrandPlaza, Rebel's Begrafenisonderneming, MIND Personal Training, etc.
I also helped create content for and co-organize events of the SalesMarketingGroup.
I was working in this payroll position in the same fields and with the same toolings as in the freelance position at Sales Marketing Coach mentioned above.

For 32 hours a week on a freelance basis I ran the online marketing for sister companies BOG-Auctions and NationaleVastgoedveiling and supported BVA Auctions' SEO within a project team, using tools such as Deployteq, Verbolia and Google Ads.
I worked 32 hours per week on a freelance basis, executing the online marketing activities for sister companies BOG-Auctions and NationaleVastgoedveiling, while also supporting the SEO activities for BVA Auctions as part of a project team.
I worked with tools such as Clang / Deployteq, Verbolia, Google Ads, Coosto, Facebook Ads, and LinkedIn Ads.

For Volkswagen I ran in-depth weekly campaign analyses in Excel based on Google Analytics data and presented them to the marketing team. I also did SEA and SEO health checks, gave second opinions on accounts managed by agency Greenhouse and supported the shift to a ROAS target.
At Pon Automotive, I conducted in-depth weekly analyses for Volkswagen in Excel, based on data from Google Analytics. These analyses provided insights into the performance of various marketing campaigns. To clearly communicate the results, I created visually appealing PowerPoint presentations and shared them with the marketing team. This enabled the team to make strategic, data-driven decisions. Additionally, I performed SEA and SEO health checks to ensure the effectiveness and health of online campaigns. Acting as an independent expert, I provided second opinions on accounts managed by the agency Greenhouse, offering advice on the correct use of audiences, DSA campaigns, and optimizing RSAs. I also advised and contributed to the transition from a focus on Qualified Leads to a ROAS target within the Google Ads strategy. Through my analyses and recommendations, I helped improve online performance and optimize marketing efforts.

For the Netherlands Chamber of Commerce I worked on the nlgroeit project, supporting the Google Ads campaigns for the 'growth content' and 'mentoring' events and assisting with the social campaigns on Facebook and LinkedIn.
For the Netherlands Chamber of Commerce KVK, I was actively involved in the nlgroeit project and supported the Google Ads campaigns for various events focused on 'growth content' and 'mentoring.' Additionally, I assisted with the social media campaigns on Facebook and LinkedIn.

For this webshop I created and maintained the campaigns in Google Ads, Google Shopping and Bing Ads and managed the Channable feeds for marketplaces such as Bol.com and Amazon. I also automated the analytics reporting and boosted sales through mailings, mail flows and SEO.
Created and maintained the advertising campaigns for this webshop in Google Ads, Google Shopping and Bing Ads. Also managed the Channable feeds for Bol.com, Amazon, Blokker, vtwonen, Leen Bakker, VidaXL, Google Ads and Beslist. Also, I set up compiled analytics reports that were connected to the different marketplaces, and I automated the reporting. In addition, I helped boost sales by creating and optimizing mailings and mail flows and applying SEO.
I worked in a project group with tools such as Google Ads, Bing Ads, Google Data / Looker Studio, Google Analytics, Google Tag Manager, MailChimp, CanopyDeploy / Deployteq, EffectConnect, Channable and Facebook Ads.

I helped set up this webshop, starting with SEO copy, website design (HTML, CSS, JavaScript) and video content, then moving to advertising campaigns in Google Ads, Shopping, Bing Ads and Facebook Ads, Channable feeds and newsletters and email flows in MailChimp.
Assisted in setting up this webshop. I started writing SEO texts, designing the website (using HTML, CSS and JavaScript) and producing video content. Then I switched to creating and maintaining the advertising campaigns for this webshop in Google Ads, Google Shopping, Bing Ads and Facebook Ads. I also set up and optimized some Channable feeds for Bol.com, VidaXL, Google Ads, Beslist, Facebook, Pinterest and Daisycon. In addition, I helped increase sales by composing and optimising newsletters and e-mail flows in MailChimp.

I assisted with online marketing and sales activities, using tools such as WordPress, Adobe InDesign, Illustrator and Photoshop, Facebook, Google Ads and Bing Ads.
I assisted in online marketing and sales activities. I worked with WordPress, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, FourSquare, Facebook, Google Ads and Bing Ads.

Following the municipal merger I helped the new municipality of Stichtse Vecht map out its identity as an employer and capture it in a corporate story, as a basis for job ads, social media and exhibitions. To do so I interviewed employees and residents and read vision documents.
Following the merger of several municipalities, I helped the new municipality of Stichtse Vecht to map out its identity as an employer and to express it in a clear, coherent corporate story. This corporate story could then be used in the development of activities and products aimed at (potential) employees, such as in job ads, in presentations, in expressions through social media, on the website, at exhibitions, and so on. I drafted the corporate story in the absence of a clear identity before. I did this by interviewing various employees and residents of the municipality, and by reading various vision documents.

For this project and print management provider I assisted in the strategic development of online and offline campaigns and did hands-on email marketing, analytics, DTP, video production and website management for clients such as Dopper, Donkervoort and HMC.
For this creative provider of project and print management I assisted in the strategic development of marketing campaigns, utilizing both online and offline channels. Additionally, I was extensively involved in hands-on tasks such as email marketing, analytics, DTP work, video production, and website management. Additionally, I performed desk research for several campaigns, creatively improved an existing logo proposal, developed concepts for agenda covers, and edited a video for a future obstetric partnership in Almere. During my time for carann.nu I worked for clients including Dopper, HMC (Hout- en Meubileringscollege), Donkervoort, Teeuwissen Rioolreiniging, Maxima Seafood, Preall, SV Huizen, Supermaroc Versmarkt, FoonBag, Falkland Islands, and Rehobotschool Huizen.
I made extensive use of programs such as Adobe Illustrator, Adobe InDesign, Adobe Photoshop, and Vegas Pro, as well as tools like MailChimp, Google Analytics, and Blockwise.
Education

Majors in Language and Communication, Journalism and English Linguistics, with a minor in E-Business and Online Commerce; also a Colloquium Committee member.
- 1st major: Language and Communication
- 2nd major: Journalism
- Extra major: English Linguistics
- Minor: E-Business and Online Commerce
- Colloquium Committee member

Communication Management studies covering communication, marketing and creative writing.
- Communication
- Marketing
- Creative Writing

Pre-university education (VWO) with the Nature and Health and Nature and Technology profiles.
- 1st profile: Nature and Health
- 2nd profile: Nature and Technology
Helped over the years

- Fernus & Friends
- Ben Tiggelaar
- Vintrado
- Betteld
- Lion Beddenshop
- Experience Events
- Fully in Control
- Centrum Hout
- BVK Sports
- De Tegelmeesters
- UpWeGrow.io
- IT Local
- Ruben Harish
- AVG-Programma
- Strictly Digital
- blckbx
- FinCo Fuel
- Calco
- JE-BHV
- Texelse Producten
- JA21 Noord-Holland
- 2BeZero
- Givaudan
- Zongericht
- Sales Marketing Group
- VapeClipper
- So Vie
- Vulcor
- ISZA Scholingen
- 24Trains.tv
- Veerman Juwelen
- Hellorider
Network group

A network of independent sales and (online) marketing professionals who share knowledge and receive coaching to become even more successful, working together as partners yet independently on challenging assignments.
The Sales Marketing Group is a driven group of independent sales and (online) marketing professionals. Freelancers receive coaching and knowledge to become even more successful. Together as partners and yet independently working on challenging assignments!
"Because of SMG I am never short of jobs and I am discovering how much fun entrepreneurship is. The group consists of like-minded people and with them I have already had several nice trips, organized by SMG. In a sense I still have 'colleagues' with whom I can build a bond, even though I'm jumping from job to job."