Growth hacking with data and experiments
What does growth hacking mean to me?
For me, growth hacking means looking for growth opportunities by connecting data, experiments and implementation. Not every adjustment is a breakthrough, and not every new channel deserves more budget. I want to understand where an opportunity lies, which assumption supports it and how you can judge whether a change is genuinely useful.
I do not use growth hacking as a promise of fast, guaranteed growth. My relevant experience lies in A/B testing, funnels, campaign optimisation and automation. Their combination is what makes this interesting: an opportunity may lie in the message, the channel or a process involving manual work. I consider the bigger picture without trying to change everything at once.
My approach: from insight to focused improvement
I start with the objective and the available information. Which step in your marketing needs attention? Which data is reliable enough to support a decision? My experience with analysis and dashboards makes me value understanding what you are looking at first. Otherwise, an attractive chart can quickly lead to an experiment that is not particularly useful.
I then connect a possible improvement with a clear scope. My experience with A/B testing, funnels and budget management helps turn ideas into concrete activities. I consider more than new visitors: the connection between a campaign and what happens afterwards matters too. A test result informs the next decision; it is not automatic proof that the same approach works everywhere.
Tools and channels
For campaigns, my tools have included Google Ads and Meta Ads. For insight and implementation, I have used Google Analytics, Google Tag Manager and Looker Studio. In process automation, I have worked with API connections, JavaScript scripts and spreadsheets. For me, the tool follows the problem, not the other way round: more software is not a growth strategy in itself.
Growth hacking therefore touches several disciplines. Reliable information connects with analytics, paid search experiments with SEA, and decisions about priorities with strategy. I like to keep those connections visible, so an experiment remains aligned with your objectives and the practical, everyday delivery of your marketing.
Who is growth hacking suitable for?
I enjoy supporting organisations that already run marketing activities and want a clearer understanding of where improvement is possible. That could involve campaigns, funnels or recurring processes. There is no immediate need for an entirely new growth model. Sometimes a useful next step starts with a focused question for which information and practical experience already exist.
This way of working does require room to learn. Not every idea produces the desired outcome. I believe there needs to be a willingness to reconsider decisions rather than simply seek confirmation of a preferred solution. My role is to contribute implementation and analytical experience without suggesting a level of certainty that the available information cannot support.
Experience and examples
At Manify Agency, I worked as an interim Online Advertising Specialist. I developed advertising strategies, set up A/B tests, built funnels and managed budgets. I also advised clients on CRO and content optimisation. This connects experimentation with direct campaign responsibility and discussions about the substance of the marketing.
At Landal GreenParks, I was an interim SEA Manager. My work included automating Google Ads reporting and running large-scale tests. I also used bGenius to automate work on RSA optimisation. This assignment brought together testing, reporting and practical automation within a paid search environment.
At Sales Marketing Group, I worked as a freelance Data & AI Automation Specialist. I connected data points, automated administrative calculations and used API connections, JavaScript scripts and spreadsheets to develop processes and insights. This illustrates process improvement alongside my campaign experience, rather than representing a guaranteed marketing outcome.
Frequently asked questions
Is growth hacking a quick trick?
No. I see it as focused improvement through data and experiments. An isolated tactic without a clear question or reliable information is not a sound starting point.
Do you only work on advertising?
No. Alongside campaign work, I have experience in reporting automation and process improvement. Which experience is relevant depends on the problem you want to address.
Do you guarantee growth?
No. I can contribute my experience with testing, funnels and automation, but cannot promise a fixed level of growth. Experiments can also show that an idea does not work.
Would you like to discuss how I could support your organisation? Tell me where you are now and what you want to achieve. Get in touch and we can explore a suitable next step together.