Marketplace marketing for your webshop

What is marketplace marketing?

With marketplace marketing, I connect product offerings, channels and insights. A webshop and a marketplace do not necessarily need the same approach. I look at the relationship between the product feeds supplying a channel and the information you use to make decisions. My aim is not to add as many channels as possible, but to establish an understandable approach that fits your webshop and marketing.

My experience includes marketplace aggregation, feed management and reporting. I do not treat these as isolated activities. When product information and performance insights are disconnected, it becomes harder to make informed improvements. I help clarify that connection without promising revenue growth or a particular outcome before understanding the situation.

What I do in practice

I start by discussing your current setup: which channels you use, how feeds are managed and which reports are available. From there, we identify where support is needed. I distinguish between managing product feeds and reviewing marketing performance. That keeps the scope clear and helps establish what information is needed before moving into practical work.

• I manage and optimise product feeds for marketplace channels.
• I connect marketplace data with combined analytics reports.
• I automate reporting where it fits the assignment.
• I consider the relationship with advertising and other webshop activities.

I prefer discussing specific work over making broad growth promises. A feed management issue needs a different response from a lack of reporting visibility. For the wider advertising side, see my paid search service. For measurement and reporting, explore analytics.

Tools and channels

I have worked with Channable, EffectConnect and ChannelEngine for marketplace aggregation. My webshop assignments have also involved Google Analytics and Google Data / Looker Studio. The right combination depends on the existing environment and the question being addressed. I do not put a tool at the centre of a project before understanding what it needs to support.

My hands-on feed experience includes Bol.com, Amazon, Blokker, vtwonen, Leen Bakker and VidaXL at Schaduwdoekplaza. That does not mean every channel is appropriate for every webshop. I would rather discuss a relevant selection and the information available than recommend every possibility without making distinctions.

Who I work with

This service is for webshops looking to organise or understand their marketplace activities more clearly. You might already have a feed solution but lack an overview. Or you might need management support alongside existing advertising. I work from that question and clarify which part I can take on. A need for better connections between channels is also a useful starting point for our conversation.

Experience and examples

Schaduwdoekplaza — Online Marketeer Ecommerce interim

At Schaduwdoekplaza, I managed Channable feeds for channels including Bol.com, Amazon and Blokker. I also created combined analytics reports connected to different marketplaces and automated the reporting. See this assignment in my CV.

SPULLENVOORKRULLEN.nl — Online Marketeer freelance

For SPULLENVOORKRULLEN.nl, I set up and optimised Channable feeds, including feeds for Bol.com and VidaXL. I also worked on advertising for the webshop. Read more about this webshop assignment.

Sales Marketing Coach — Google Ads Specialist / Online Marketeer freelance

At Sales Marketing Coach, I worked for different clients on marketplace aggregation using Channable, EffectConnect and ChannelEngine. This formed part of my broader online marketing work. Explore my work at Sales Marketing Coach.

Want a clearer view of your marketplace activities? Get in touch to discuss your webshop and the support that would suit your situation.