Freelance SEO specialist for content and visibility

What is SEO?

SEO helps a website become easier to find in organic search results. It is not simply about adding keywords to copy. Website architecture, page content and performance monitoring matter too. I connect those elements so search engine optimisation becomes more than a collection of isolated activities and stays relevant to the person visiting your website.

Looking for a freelance SEO specialist who brings content and data together? I help you work on visibility with a clear purpose. I consider what your website says, how its information is organised and what the available figures tell us. I do not promise a particular ranking; I want decisions to be informed and priorities to remain clear.

My approach to search engine optimisation

I combine content enrichment, site architecture improvements and performance monitoring. I keep the relationship between them in view: a useful page also needs to belong within an understandable website. My experience with website migrations helps bring SEO into discussions about changing brands, labels or websites, rather than leaving visibility until after the new website has launched.

I can contribute strategically and help with execution. For a migration, that includes thinking through steps for content, website development and redirects. For an existing website, the focus may be enriching and optimising its content. Through content marketing, I connect that work to a broader approach without treating search engines as more important than the reader.

Tools and channels

I have worked with Google Search Console, Semrush, Ahrefs and Google Analytics. These tools support the assessment of visibility and performance. They do not replace editorial judgement: I want to understand what information a visitor needs and how the website provides it. I have also built Looker Studio dashboards to make insights accessible and usable beyond the figures themselves.

AI is part of my SEO content experience too. At ALDI Nederland, I used AI to develop and optimise SEO copy at scale. I also started implementing a GEO strategy to respond to AI-driven search behaviour. I do not see that development as separate from SEO: clear content and a considered approach remain useful foundations for discussing how people find a website.

Who I work with

My experience includes retail, a global website and elderly care. I therefore understand situations where several teams, countries or brands are involved in one website question. I can join a marketing team and work with specialist agencies. You do not have to choose between someone who engages with the content and someone who understands collaboration with other people.

SEO is not an island either. If you want to align paid and organic visibility, explore my SEA service. If you want to understand the figures behind your website, Data & Analytics is a related service. I am happy to consider those connections without assuming that every channel needs to become part of your brief.

Experience and examples

At Ansell, I worked as Digital Analytics & SEO Manager interim. I was responsible for site architecture improvements, on-page content enrichment and search engine performance monitoring. The global website made this a broad assignment, both in its content and its organisational context. Read more about my assignment at Ansell.

At Korian Nederland, I was Online Marketing Specialist interim. I developed a rebranding and relabelling plan that included migrating six websites into one new website. I mapped out the steps with a strong focus on SEO, content, website development and redirects. See Korian Nederland in my CV.

At ALDI Nederland, I worked as Digital Marketing Specialist interim. I defined the SEO annual strategies for 2025 and 2026, collaborated with Springbok and enriched website content. I used AI to develop and optimise SEO copy at scale. There is more background in the ALDI Nederland CV entry.

Would you like to discuss what your organisation needs? Contact me and tell me where you want to make progress. I will help you connect the question behind your request with a practical next step.