Hire a freelance AI marketing specialist
Freelance AI marketing specialist: AI that takes work off your hands
Looking for a freelance AI marketing specialist who goes beyond a demo? I am Pieter Hogenbirk, a Dutch digital marketer with 11 years of experience. I use AI where it demonstrably saves time or adds quality: in content, campaigns, reporting and the processes around them. No hype, but working solutions that keep running after I have left.
What you can hire me for
- Introducing AI in your marketing team: deciding where AI makes sense, setting up prompts and ways of working, and teaching your team to use them.
- Automation: automating reports, feeds and recurring checks with API integrations, scripts and n8n.
- SEO content at scale: developing and optimising copy with AI, always with editorial review.
- GEO: preparing your brand and content for AI overviews and generative answers, and measuring the result.
- Custom tools: dashboards and small applications that replace a manual process.
My approach: process first, tool second
I start with the work that costs time or causes errors, not with the software. Only when it is clear what recurs every week do I choose a solution. Sometimes that is an AI model, sometimes an integration, sometimes a well-built spreadsheet. I build in checks, start small and scale up once it works reliably. For text and analysis I work with ChatGPT, Gemini and Claude, for workflows with n8n, and for campaigns with Channable and automation rules in Google Ads and Microsoft Ads. The full description is on the AI, automation & GEO page.
Examples from practice
- Sales Marketing Group: as Data & AI Automation Specialist I built the Succesmeter, a gamified dashboard for more than 140 members, and the Mijn SMG app, in which AI reads the hours and rate from an uploaded invoice.
- ALDI Nederland: I started the implementation of a GEO strategy, used AI to develop SEO copy at scale, and had campaigns driven more dynamically through feeds and automation rules.
- Landal GreenParks: automation of Google Ads performance reporting and of ad optimisation.
Who it is for
For marketing teams and agencies that want to use AI in a practical way and are looking for someone who knows the marketing craft itself. Because I also do SEA, SEO and data & analytics, the automation fits how campaigns and measurement work in practice.
Get acquainted
Want to know which processes in your marketing are suited to AI or automation? Get in touch and we will look at what it can deliver.
Frequently asked questions
What does an AI marketing specialist do?
An AI marketing specialist uses AI and automation to make marketing work faster and better: content, campaign management, reporting and the processes around them. Strategy and final review remain human work.
Do I need to be using AI tools already to hire you?
No. I start with your current way of working and look at where AI or a simple automation delivers the most. The tool follows from the problem.
What is GEO?
GEO (Generative Engine Optimization) is optimising your content and measurement for AI-driven search results, such as AI overviews and generative answers.
Can you also automate processes outside marketing?
Yes. For Sales Marketing Group I automated administrative calculations and connected data points into real-time insights for finance, management and members.
Recommendations
At Parkinson.nl, Pieter did an excellent job helping us set up SEA/SEO optimisations and launch paid campaigns. He has a keen eye for what’s needed, works meticulously and delivers on his promises while keeping us informed. A true guide in an ever-changing world of algorithms, data analysis, dashboards, Meta mazes and credit card hassles. Highly recommended!
Pieter assisted us in optimizing our paid channels (Meta & Google Ads) for various magazine titles, including De Telegraaf. Additionally, he set up new social channels such as X and Reddit. He kept a close eye on the budgets and maintained a strong focus on our key KPIs (subscription sales). He executed this with great expertise and thoroughness. Pieter is a digital marketing expert and always brings a positive attitude.
