Hire a freelance Google Ads specialist
A freelance Google Ads specialist for your team or agency
Looking for a freelance Google Ads specialist who can step in quickly? I am Pieter Hogenbirk, a Dutch digital marketer with 11 years of experience, much of it as an interim SEA (search engine advertising) specialist at brands and agencies. I take over a role temporarily, add capacity when a team is stretched, or rebuild an account. You hire me directly, by the hour or for a fixed period.
When to hire a freelance SEA specialist
- Cover: a colleague is absent or leaving and the campaigns need to keep running.
- Extra capacity: your team or agency is temporarily short of hands for the number of accounts.
- A fresh view: you want an account audited, or an agency challenged on performance and budget use.
- Build-up: you want to bring paid search in-house and need someone to set the structure and coach your team.
What I do
I work with Google Ads (Search, Shopping, Performance Max, Display and Video) and Microsoft Ads, with Google Merchant Center and feeds through Channable. I set up campaign structures, do keyword research, write ads, choose bidding strategies and run experiments. I automate reporting and recurring manual work where possible. Tracking runs through Google Tag Manager and GA4, and I build dashboards in Looker Studio. The craft itself is described on the SEA page; the measurement side under Data & Analytics.
Experience as an interim SEA specialist
- Valtech: SEA & Social Ads Specialist. For ASML I managed all paid Google channels with two colleagues; I also worked for Philips and Fellowmind.
- Landal GreenParks: SEA Manager for the Dutch, Belgian, German, French, Austrian and Danish markets, with reporting automation and large-scale testing.
- ALDI Nederland: annual SEA strategy for 2025 and 2026, an API feed through Channable for dynamic ads, and Microsoft Ads as a growth channel.
- Mediahuis Nederland: search ads, social ads and affiliate for subscriber acquisition, and challenging the agencies on KPIs.
The full overview is in my digital CV.
How we work together
After a short call you know whether I fit the assignment and when I can start. I work on site, hybrid or remotely, in Dutch or English. Need more than one specialist? Through Sales Marketing Coach and the SMG network I can put together a team of senior freelancers. If you need broader support than paid search alone, see freelance digital marketer.
Discuss availability
Want to know whether I am available for your assignment? Get in touch and tell me briefly which account and period it concerns.
Frequently asked questions
What is the difference between a freelance SEA specialist and an agency?
With a freelancer you work directly with the specialist doing the work. You have one point of contact, short lines, and you hire for the period and number of hours you need.
Can you start at short notice?
That depends on my current assignments. Get in touch with your preferred start date and hours per week, and I will let you know quickly what is possible.
Do you also work for agencies?
Yes. I have worked as an interim specialist at several agencies, including Valtech, and know the way of working on both the agency and the client side.
Which platforms do you work with?
Google Ads, Microsoft Ads, Google Merchant Center and Channable, with Google Tag Manager, GA4 and Looker Studio for measurement and reporting. I also have experience with Meta Ads and LinkedIn Ads.
Recommendations
Pieter assisted us in optimizing our paid channels (Meta & Google Ads) for various magazine titles, including De Telegraaf. Additionally, he set up new social channels such as X and Reddit. He kept a close eye on the budgets and maintained a strong focus on our key KPIs (subscription sales). He executed this with great expertise and thoroughness. Pieter is a digital marketing expert and always brings a positive attitude.
I had the pleasure of working with Pieter as part of the Digital Innovation team at Ansell, where he occupied a fixed-term role as a consulting specialist in the field of digital analytics and SEO. Temporarily replacing two members of our small team, Pieter quickly established himself as an esteemed and highly sought-after resource, both within our team and the wider company. He is a true subject matter expert and strategic thinker, offering highly valuable insights into the world of analytics, SEO and digital marketing as a whole. Pieter took the lead in the migration from Universal Analytics to GA4. He also contributed to various projects during his tenure at Ansell, advising internal stakeholders on best practices when developing optimised content for search and delivering the analytics and raw material needed to execute this successfully. I would wholeheartedly recommend Pieter for any future opportunities in this field.
