Freelance digital marketer in the Netherlands

Freelance support for brands and agencies

Looking for a freelance digital Marketer in the Netherlands who connects strategy with execution? I'm Pieter Hogenbirk, based in Huizen. I help brands and agencies improve campaigns, content and data together. You can bring me in for a defined challenge or interim support within your team. I work remotely and on site; before starting, we discuss what presence suits the assignment, the collaboration and the people involved.

I don't start with a list of channels, but with your question. Do you need more relevant enquiries, clearer insights or better agency oversight? I map priorities and responsibilities and turn them into practical work. That way, you know what I'm working on and which decisions still need discussion.

From marketing strategy to everyday execution

My starting point is a coherent strategy. I review the audience, customer journey, available data and existing campaign setup. Together, we then decide which steps make sense. Sometimes that means new campaigns; sometimes improving measurement or refining existing ads first produces more useful insight.

Search engines, content and advertising

With SEA, I work on paid visibility; with SEO, I work on organic discoverability. I assess keywords, ads, landing pages and budget allocation together. Through social media marketing, I can complement campaigns with audience-focused communication and reach. I don't automatically recommend every channel: its contribution to your objective needs to be clear.

Data as a basis for discussion

Reliable analytics makes performance conversations more concrete. I look at tagging, conversions and dashboards so that reporting helps answer questions rather than simply displaying numbers. Which campaign deserves further investigation? Where is reliable information missing? I distinguish between what the data demonstrates and what remains a hypothesis.

Experience with Dutch brands

At ALDI Nederland, I was responsible for SEA, SEO and GEO in a coordinating and partly hands-on role. I worked with Springbok and Wavemaker, established search marketing strategies and contributed to automation. I also onboarded Publicis Groupe and trained that agency's internal SEA team for the handover. I bring that combination of practical expertise and coordination to new assignments.

For Mediahuis Nederland, I optimised search ads, social ads and affiliate marketing to support subscriber acquisition. I worked on brands including De Telegraaf and De Gooi- en Eemlander, within an agile team and alongside external agencies. My responsibilities included budget decisions and campaigns on the website and in the app. That experience encourages me to look beyond the advertising account alone.

“Pieter accomplished a lot in the time he worked with us (ALDI) in the field of search!”

— Matthijs van Bloem, ALDI Nederland

Working within and through agencies

At dentsu international, I analysed and optimised Google Ads accounts for clients including KPN and Karwei. For Valtech, I worked on advertising for ASML, Philips and Fellowmind. At Landal GreenParks, I held a freelance SEA management role through Reprise Digital. Working through an agency is therefore part of my experience, not just a potential arrangement.

I can complement the expertise already present: as a hands-on specialist, a sounding board for campaign decisions or a link between brand and agency. Through project management, I keep agreements and dependencies visible; at Audax, for example, I was interim marketing project manager for all paid digital channels, email and CRM of AKO, Bruna, ReadShop and BookSpot. I discuss who makes decisions, who supplies input and how to hand over my work, so temporary support remains useful after the assignment ends.

Nationwide collaboration with clear agreements

From Huizen, I discuss assignments throughout the Netherlands. For remote work, I agree on availability, meetings and documentation. I can join on site when a workshop, introduction or planning discussion calls for it. I don't promise a fixed schedule without understanding yours: we agree on the scope and working arrangements in advance.

I also consider where specialist support is needed. Not every problem calls for more advertising spend. Sometimes better landing pages, clearer responsibilities or a more reliable measurement plan are the sensible next step. I explain why I'm recommending something so you can follow the reasoning and retain oversight of the collaboration.

Frequently asked questions

Can I hire you through an agency?

Yes, I'm happy to discuss freelance or interim assignments through agencies. I have experience with this arrangement, including my work at Landal GreenParks through Reprise Digital.

Do you work remotely or on site?

Both are open for discussion. I adapt the working arrangement to the team, assignment and coordination required, rather than imposing a standard schedule before understanding the context.

Can you coordinate existing agencies?

Yes. At ALDI Nederland and Mediahuis Nederland, I worked with agencies and challenged their performance. At Korian Nederland, I challenged and managed two advertising agencies, one of which I had brought in myself. And at PON Automotive, I gave second opinions on the accounts managed by the agency Greenhouse. I combine substantive questions with clear agreements about execution and reporting.

Discuss your marketing challenge

Need temporary support or a freelance digital Marketer for a specific challenge? Get in touch. I'd like to discuss what's needed, how I could fit in and which next step makes sense.