Project management for digital marketing

What is project management for digital marketing?

A marketing project needs more than individual campaigns or a good idea. Strategy, content, channels and the people involved need to work together. Through project management, I connect those elements. I keep the substance of digital marketing close to coordination, so discussions remain connected to the work that actually needs doing.

I am Pieter Hogenbirk, The Dutch Digital Marketing Man. My experience combines hands-on marketing with agency coordination and collaboration across departments. That means I can discuss the direction as well as its practical implications for campaigns, websites and content. I would rather clarify the decisions involved than add another layer of complexity.

What I do: connecting delivery and collaboration

I connect strategic choices with execution. When a website or marketing approach changes, I look at the relationships between content, search visibility, advertising and measurement. My experience with rebranding, website migration and channel strategy helps me avoid treating these as unrelated activities.

• I develop plans for marketing changes, with attention to SEO, content and website development.
• I align campaigns and content with internal and external stakeholders.
• I coordinate advertising agencies and discuss strategic improvements.
• I connect channel choices with content plans and governance arrangements.

Not every project needs the same support. Some centre on agency collaboration; others involve a substantial marketing change. For the underlying direction, this work connects with my marketing strategy service. During a website migration, SEO is another important part of the decisions involved.

Tools and channels

I approach tools through the marketing challenge, rather than the other way around. My assignments have involved Google Analytics, Google Ads, Meta Ads, HootSuite and Semrush. That experience helps me have informed conversations with specialists about channels, campaigns and insights.

A tool cannot replace good collaboration. International social media planning, for example, also involves channel strategy, publication and access arrangements. Website changes require a different connection between SEO, content and development. I keep those differences in view rather than treating every challenge as an identical project with an identical solution.

Who I support with project management

I support organisations where several marketing activities and stakeholders come together. That could be a marketing department working with external agencies, an organisation bringing brands together, or a team seeking greater consistency between its website and social media. My background includes both coordination and hands-on delivery.

You do not need to know exactly where support is needed before we speak. We can discuss whether the challenge is primarily strategic, collaborative or execution-focused. I connect my contribution to the marketing context, rather than separating it from the people and activities already in place.

Experience and examples from my CV

Korian Nederland: rebranding and website migration

As interim Online Marketing Specialist, I developed a comprehensive plan for rebranding and bringing labels together under one new brand. I planned the steps for migrating six websites into one, focusing on SEO, content and website development. I collaborated across departments and coordinated advertising agencies. Read about my experience at Korian Nederland.

Vattenfall: channel strategy and governance

As interim Digital Media Manager, I set up a Channel Strategy Project for the corporate website and social media. I developed long-term content plans and established an editorial board to support consistent content strategies and governance. I also worked closely with local agencies. See my Vattenfall assignment.

Manify Agency: team leadership and advertising

As interim Online Advertising Specialist, I combined team leadership responsibilities with campaign optimisation. I led kick-off meetings, maintained client contact and advised on strategic improvements. This combination illustrates how I connect marketing substance with collaboration. Explore my work at Manify Agency.

FAQ

Do you also handle hands-on marketing work?

Yes. I combine coordination with experience in campaign optimisation, content plans and marketing strategy. I discuss the right contribution in the context of the project.

Can you work with our agencies?

Yes. At Korian Nederland I coordinated advertising agencies, and at Vattenfall I worked closely with local agencies.

Is project management relevant to a rebrand?

Yes. At Korian Nederland I worked on the rebranding and relabelling plan, including the steps for a website migration with attention to SEO and content.

Looking for someone who connects marketing expertise and collaboration? Get in touch to discuss your project and the support that would make sense for your organisation.