Digital marketing in Huizen

Digital marketing for entrepreneurs in Huizen and het Gooi

I'm Pieter Hogenbirk, a freelance digital Marketer based in Huizen. I help entrepreneurs in Huizen and the wider Gooi region get found online, generate more enquiries and spend their marketing budget more wisely. I work hands-on, without detours and with clear numbers. Whether your business is in Huizen, Blaricum, Laren or Gooise Meren, I'm happy to think along about an approach that fits.

Why digital marketing for your business?

Your customers start online these days: on Google, on Maps, on social media and increasingly through AI search. If you're not visible at that moment, you're missing out on a large part of the market. Digital marketing makes results measurable: you see which ad produced a phone call, a quote request or an order. That lets you steer on data instead of gut feeling.

For local businesses this mainly means being found at the moment someone nearby is searching. A solid foundation combines search engine optimisation, advertising and measurement.

Channels I use for you

I choose channels based on your goal and budget, not the other way around. These are my main channels:

• SEA and Google Ads: instant visibility among people actively searching.
• SEO: lasting organic reach, including local visibility.
• Social media marketing: reach and leads via Meta Ads and LinkedIn.
• Analytics: tracking, dashboards and insight into what works.
• Content marketing and copywriting: copy that builds trust and converts.
• Email marketing: reactivating existing customers.

Everything starts with a clear strategy, so each channel contributes to the same goal.

The region: Huizen, het Gooi and surroundings

The Gooi is a distinctive area to work in. Huizen, Blaricum and Laren lie close together, Eemnes sits on the edge, and Gooise Meren (Bussum, Naarden, Muiden) and Hilversum form a densely populated area full of freelancers, shops, healthcare providers and service businesses. Across the water lies Almere, a fast-growing city with a huge audience within reach. For many businesses these service areas overlap. That's why I don't look at municipal borders but at where your customers actually live and search.

Local SEO and your Google Business Profile

For a local business your Google Business Profile is often more important than your website. I make sure your profile is fully set up: the right categories, opening hours, services, photos and a routine for reviews. I also optimise your website with pages and copy that match searches like "service + town". That way you're found in Huizen, but also in Gooise Meren (Bussum, Naarden, Muiden) or Hilversum if that's your service area.

Local Google Ads and radius-based social ads

With Google Ads I can advertise using location targeting: only people in the places you choose, or within a set radius around your business, see your ad. You don't waste budget on clicks from places outside your service area when you only work in the Gooi. For social ads I also set a radius around your location, for example around Huizen, expanding to Almere or Hilversum when it pays off. I test ads and audiences continuously and exclude underperforming locations.

Benefits of a freelancer nearby

I work from Huizen, so getting acquainted is easy: at your office or over a coffee nearby. That makes the collaboration more personal and faster. You get one permanent contact, not an account manager who passes you on, and short lines of communication. I have also worked for organisations from the region: at carann.nu my clients included SV Huizen and the Rehobotschool Huizen, and I edited a video for a future obstetric partnership in Almere. Of course I'm also happy to work remotely if you prefer.

Relevant experience

I offer freelance support under the name Piet-R Digital Marketing; I also worked at Sales Marketing Coach on Google Ads accounts for a wide range of clients. Through Sales Marketing Group I'm part of a network of marketing freelancers.

I have concrete experience with local and multi-location challenges. At IVC Evidensia I worked for more than 300 affiliated clinics: I set up tracking, built dashboards, optimised Google Ads accounts and worked with Google My Business and Max Locations. At ALDI Nederland I was responsible for Google My Business and worked with Uberall, alongside SEA, SEO and GEO. For Mediahuis Nederland I optimised campaigns for titles including De Gooi- en Eemlander. And at Manify Agency I manage Google Ads and Meta Ads for various clients. You'll find more detail in my digital CV.

Rooted in Huizen

My connection with Huizen goes beyond a business address. My marketing career started here, at the Huizen-based agency Sales Marketing Coach, where I managed Google Ads accounts first as an employee and later as a freelancer, and trained new colleagues. Through the Sales Marketing Group network, which grew out of that same Huizen agency, I still work alongside fellow freelancers today.

Since April 2024, Piet-R Digital Marketing has been a member of the Rederskring (shipowners' circle) of KNRM Huizen. Through a structural financial contribution, I support the lifeboat station on the Gooimeer and IJmeer, which operates around the clock with volunteers and without government funding. I have also been a volunteer in Huizen for more than ten years: in youth work, in board roles and as administrator of club websites, at Knapenvereniging Huizen, Scouting Flevo, Stichting Albanië Comité, Instuif "Komdrin", the Zenderkerk and the Hervormde Gemeente Huizen. Entrepreneurs in the Gooi region will find in me not a passer-by, but someone who has long been part of the local fabric. Read more about my community involvement.

Businesses in Huizen and het Gooi I have worked for

In Huizen

• Veerman Juwelen: as team lead for SEA, SEO, CRO, social media and email marketing, building the Google Ads and Bing Ads campaigns from scratch (September 2021 – January 2023).
• Schaduwdoekplaza: interim e-commerce online marketer for Google Ads, Google Shopping, Bing Ads, Channable feeds, analytics reporting, mailings and SEO (March – September 2020); earlier also Google Ads optimisation via Sales Marketing Coach.
• Spullen voor Krullen (based in Huizen, selling online nationwide): my first major freelance engagement; SEO copy, website design, video content, advertising campaigns, Channable feeds and email marketing for this hair care webshop (February 2016 – July 2019).
• Thamars Kaas: support with online marketing and sales activities, using WordPress, Adobe design tools, Facebook, Google Ads and Bing Ads (January 2017 – July 2018).
• Sales Marketing Coach: Google Ads Specialist / Online Marketer, first as an employee and then freelance, for a wide range of clients of this Huizen-based agency (June 2017 – August 2021).
• Sales Marketing Group: Data & AI Automation Specialist for the network organisation itself, including the gamified 'Succesmeter' for 140+ members (May 2023 – present); I have also been a member of the network since 2021.
• BVK Sports: freelance digital marketing for this Huizen sports shop.
• SV Huizen and the Rehobotschool Huizen: marketing work through the agency carann.nu (2015 – 2017).

In Huizen, with a national audience

• Ruben Harish: freelance digital marketing for this Huizen-based entertainer who performs throughout the Netherlands.

In het Gooi

• Experience Events: Google Ads optimisation through Sales Marketing Coach.
• JE-BHV: freelance Google Ads for this emergency-response (BHV) training provider from het Gooi.
• So Vie: freelance digital marketing.
• ISZA Scholingen: freelance digital marketing for this training provider.
• 24Trains.tv (Hilversum, online platform with an international audience): Google Ads campaigns for nine countries, conversion tracking via Google Tag Manager and GA4, and SEO (April 2021 – December 2025).

Elsewhere in North Holland

• JA21 Noord-Holland: freelance digital marketing for the provincial branch.

Let's get started

Is being found in Google your main concern? Read on about my work as an SEO specialist in Huizen.

Want to know what digital marketing can do for your business in Huizen or the Gooi? Get in touch for a no-obligation conversation.